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Tamil Nadu now has a popular Korean channel being aired. What strikes this author is that the soft power of these cultural imports can be seen in the popularity of Korean industrial products of Samsung, Hyundai and LG. Yet, it also permeates within these native cultures foreign policy ideas of South Korea as almost everyday occurrences.
A vivid example would be South Korean dramas having characters who are North Korean spies.
India, S Korea and the Ayodhya connect
To the uninitiated this cultural narrative could act as an introduction to the conflictual relationships between the two Koreas in a subtle way.
At the same time the viewer is deeply influenced through the help of created aspirations and ideals within himself or herself due to the influence of these images. The next logical extension of this approach came through increasing investment by the South Korean government in Korean language courses in the form of scholarships for students and programs for teachers to visit South Korea to augment their language skills in tune with contemporary society.
Indeed, there is an upswing in the cultural impact of South Korea in India over the past decade or so.
This article will also look into certain nationalistic designs that are showcased through their dramas, etc, which have got unwittingly intertwined with that of nationalistic aspiration of certain sections of Indian society.
While diplomacy had often contributed to this in earlier age, in the globalised age of faster communications and information, it is often things that are non-governmental and therefore seemingly beyond state authority, that are the initiators of soft power. If such is the case, then South Korea has accomplished it nicely. Attraction to the country is invoked through tourism advertisements that abound in the internet. At the same time cable television channels like UTV World Movies that are meant to showcase only foreign language films have helped in promotion of Korean cinema.
Malone4 explains the point in his article when he states that there is a growing consensus that the power of attraction exerted by cultural affinities and shared values can greatly contribute to international credibility.
South Korea has also a similar background. In both India and South Korea, the change in their approach to diplomacy and soft power started in the s.
India–South Korea relations - Wikipedia
With the world financial crisis in the s, it was apparent that countries could not depend upon the old models of market protectionism and censorship. He gave tax incentives for the promotion of South Korean culture through their television dramas. Government funding was given for start ups in the cultural sectors that would not only influence the domestic markets but through the internet revolution influence other markets as well.
Promotion of Korean culture is quite apparent through the dramas as well. This is a direct contrast to that of the earlier generations of Indian television viewers who were being introduced to a pan-Indian concept of historicity. The wave of television programmes in the s was meant to evoke a sense of kinship within the citizens of the country due to a shared culture based on common myths and mores.
The influence of this kind of soft power is such that the viewer grows habituated to having a shared culture through the images in these programmes. However, the feeling of alienation is lost as viewers tend to look for cultural similarities rather than dissimilarities. Dramas depicting family values like Smile You which resonates within Indian audiences because of similar existence of the extended families within the Indian multicultural matrix.
It has in turn generated local revenue as dubbing artists are required for dubbing these shows along with that of English sub-titling. The youth of the north eastern states and even their everyday requirements such as clothes, fashions as well as weddings are deeply influenced by Korean culture. President Roh Moo-hyundespite having been elected on a liberal platform, also authorized dispatching a small contingent of troops to Iraq in at the request of President George W.
We will maintain a robust defense posture, backed by allied capabilities which support both nations' security interests We will continue to deepen our strong bilateral economic, trade and investment relations In the Asia-Pacific region we will work jointly with regional institutions and partners to foster prosperity, keep the peace, and improve the daily lives of the people of the region The United States of America and the Republic of Korea will work to achieve our common Alliance goals through strategic cooperation at every level.
In the drills began on May 11 and continued until May Government said the decision was made in line with recent political and security improvements on the peninsula and the suspension of South Korea-U.
The India-South Korea relationship remains thin on strategic content | analysis | Hindustan Times
Last ones are held 22—23 August. The latest negotiations come as Washington wants Seoul to shoulder a greater burden, including costs for "operational support" of deploying strategic assets from outside the peninsula to counter North Korean military threats.
Under the current five-year contract which will expire in December, Seoul's cost-sharing for stationing the thousandmember U. Forces Korea for this year is set at around billion won or million dollars. Insummits between the three countries have happened more frequently than in the past decade altogether.
With the change of administrations in both the United States and South Korea in and respectively, today both approach North Korea in a peaceful manner. Under the agreement, U. South Korea is included under the U. However, South Korean officials have stood against China's threats and established T. Army ordered twenty boxes of formaldehydea toxic fluid, dumped into the Han River.