Adeptly address today’s business challenges with thispowerful new book from web analytics thought leader AvinashKaushik. Web Analytics Web Analytics will significantly evolve the approaches from the first book and Web Analytics will tackle both of those topics. Avinash Kaushik. Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. “Web Analytics ” presents a.

Author: Nesar Gagrel
Country: Papua New Guinea
Language: English (Spanish)
Genre: Science
Published (Last): 19 December 2011
Pages: 220
PDF File Size: 19.92 Mb
ePub File Size: 16.27 Mb
ISBN: 400-9-39863-515-8
Downloads: 69522
Price: Free* [*Free Regsitration Required]
Uploader: Mezijas

Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago.

Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast. In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools. While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.

Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites Profit from analytical methodologies that attack the holy trinity of search: Consider buying up all the copies of this book before your competition gets a copy.

In Web Analytics 2. If venture capitalists read this book, they would fire half of the CEOs that they’ve funded. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?

It providesspecific anzlytics for creating an actionable strategy,applying analytical techniques correctly, solving challenges suchas measuring social media and multichannel campaigns, achievingoptimal success by leveraging experimentation, and employingtactics for truly listening to your customers. The book will helpyour organization become more data driven while you become a superanalysis ninja!

Read more Read less. Discover Prime Book Box for Kids.

Web Analytics 2.0

Add all three to Cart Add all three to List. These items are shipped from and sold by different sellers. Buy the selected items together This item: Ships from and sold by Amazon. Sold by DragonCampus and ships from Amazon Fulfillment. Customers who bought this item also bought.

Web Analytics by Kaushik, Avinash. – PDF Drive

Page 1 of 1 Start over Page 1 of 1. An Hour a Day. You Should Test That: From Zero to Business Impact. From the Back Cover Shift to Data-Driven Decision Making and Leverage the Complete Kaushki of All Zvinash Data The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago.


Sybex; 1 edition October 26, Language: Start reading Web Analytics 2. Don’t have a Kindle? Try the Kindle edition and experience these great reading features: Share your thoughts with other customers.

Write a customer review. Read reviews that mention web analytics hour a day avinash kaushik social media analytics an hour google analytics must read book on web writing style easy to read bounce rate occam razor read this book highly recommend feel like internet marketing buy the book web analyst mobile and video online business.

Showing of reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later.

Web Analytics Book: 14 Reasons Why You Should Buy

I was very excited to get this book given the reviews by Godin, Kawasaki and Ariely all of whom i respect greatly, and the average number of stars. I am no longer excited. This book is one of the fluffiest, most self-indulgent, seb, verbose, tiresome books I’ve read. I was hoping for some practical advice but alas I just found page after page of exhortation about the value of web analytics, a grand hyped up theoretical framework, a lot of over-dressed common sense and dead-on-arrival attempts at humor.

If you’re trying to get smart on this field, I would suggest just starting to work with the actual tools and their related videos and just figure it out as you go. The actual content of this book could fit into a short essay. Avinash, if you’re reading this I’m sorry to be harsh but I hope you can take the feedback and skip the fluff on your next book. Seth, I know you don’t read Amazon reviews, but if you ever happened to read this, I would be curious to know what i missed here? Serious web analytics made practical.

With so many changes in Google Analytics plus other tools available, it could really use a 3. The latter was a hard core offering kaushil covered all aspects of the subject.

The coverage of Social Media and Mobile analytics is sparse and that’s my only gripe. Considering that both topics are quite hot and that Social Media has gained maturity it would have been helpful to have both these covered in depth.

That said the book is pretty robust in its coverage of a wide mix of topics. The list of tools mentioned is also quite exhaustive. Also check Google Ad Planner and Quantacast since both use self reported data. Most analytics tools now allow you to benchmark against specific verticals.

The Voice of the Consumer is analgtics to fill in the gaps Now if only we could get key sales and marketing folks to qeb this book and understand how much data is there for them to use Tools Web Analytics: Kaudhik, Uservoice, Opinionlab Usability: Tealeaf, Clicktale Information Architecture: I just avinaeh Web Analytics 2.


I really, really liked it. What impressed me from the get-go is the obvious enthusiasm for the topic. Avinash Kaushik is clearly a guy having fun, and it shows.

Web Analytics 2.0 Book: In Stores Now!!

This could be a rather dry subject it is, after all, a lotta numbersbut Mr. Kaushik made it easy to understand. And he also impressed why it’s so vital. ROI is key, and anyone who can show Analutics and show it quickly, and without too much invested pain will be able to get and keep a job these days. But avinsh also showed how to actually, somewhat objectively measure it. Not guess at it and not hint at it, but actually know it, as well as we can know anything. And this is very powerful.

Far too often, social media jobs focus just on tools. It’s all about how adept you are at tweeting, etc.

And while that’s important, it’s only one portion of the big picture. It’s also got to be about content, it’s got to be about reach SEO. It’s got to be about design and usability.

And the underpinning to all of it is measurements. For even with a perfectly beautiful website with awesome SEO and design, it doesn’t matter much if conversion isn’t measurable. Kaushik shows how to measure conversion, and so much more.

This book is truly a worthwhile read, whether you are getting started or are an old pro. I can’t say enough good things about it. Avinash has a great way of making concepts that can be somewhat difficult to understand into something that can be digested easily.

I still analyfics these three books as a reference point about weekly. The Advanced Metrics book is good for getting actual code needed and the technical concepts, Avinash’s books cover some of the technical stuff, but mostly it covers great theories and helps you develop an understanding of the “whys” of the data instead of just what the number is.

You will become an Analytics Ninja with Avinash’s books!

See all reviews. Amazon Giveaway allows you to run promotional giveaways in order to 20. buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway. Customers who viewed this item also viewed. Advanced Web Metrics with Google Analytics. Pages with ksushik products. See and discover other items: There’s a problem loading this menu right now.

Learn more about Amazon Prime. Get fast, free shipping with Amazon Prime. Get to Know Us. English Choose a language for shopping. Explore the Home Gift Guide. Amazon Music Stream millions of songs. Amazon Advertising Find, attract, and engage customers.